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Interview with Peter Rimmer, Executive Director of the British Business Group Vietnam

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1.english school vietnamWhat is the British Chamber of Commerce in Vietnam responsible for?


The British Business Group Vietnam (BBGV) has been supporting and developing Vietnam-UK business links for over 20 years, while raising the profile of Vietnam in the British business community and vice versa.

As the accredited British Chamber of Commerce in Vietnam and working alongside the Department for International Trade (DIT), BBGV promotes Vietnam and delivers trade services for UK companies. The BBGV’s support to UK companies also includes a wide range of services such as business matching, trade mission, and market research.



2. Why should an investor consider Vietnam for developing a business?

Vietnam now has one of the fastest growing middle income sectors in South-East Asia. With its large number of educated young people under 30 years of age, it has become an attractive business destination. Greater urbanisation and an increase in disposal income are changing the mind-set of many Vietnamese consumers. This in turn has opened up the market to more service and product providers. At the same time, political stability and a strong economic outlook remain key strengths of the country


3. What do you see as the potential for a quality English language training business for children in Vietnam at the moment?

With nearly 24% of the population aged between 0 and 14 and more than 30% of the population living in an urban area, Vietnam is a growing market for English language training. The Vietnam market sees English as an increasingly required skill, both for schooling and future employment. There are many types of English language training centres in Vietnam which provide a wide range of levels and programs to suit the needs of students of all ages. There is a considerable interest by parents for specialised English teaching programs for young children, and this is in great demand at the moment.

4.How is the franchise market in Vietnam at the moment? 

Vietnam is one of the top 12 most valuable markets for international expansion, as identified by members of the International Franchise Association. Vietnam provides a good potential for western lifestyle products and services, in which franchising is a familiar model of delivery. Vietnam’s culture of entrepreneurship is also ideal for franchising and licensing as it comes with a relatively fast track for entering into the marketplace with controlled levels of investment, and at a reduced risk. Steady GDP growth and a continuous increase in income levels are bringing more demand into the consumer-driven sectors where many franchises have seen success in Vietnam. Notably food and drink franchises like KFC and Trung Nguyen Coffee have seen particular success here.

5. What tips would you give to any potential Master Franchisees looking to secure the rights to Pingu’s English across Vietnam?

The importance of maximising the brand value of Pingu’s English may not yet be fully recognised by local companies in Vietnam. Any franchisees looking to secure the rights to Pingu’s English will need to utilise their reputation extensively in a local context. They can also capitalise on the profile and expertise the brand already has across South-East Asia. Finding suitable and affordable locations may offer challenges, though not unsurmountable. Ensuring staffing are capable of delivering the intended learning system of Pingu’s English will also be important. These are both areas that we understand the Linguaphone Group HQ is well advised to offer prospective partners advice on.


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Our students are very enthusiastic in studying at Pingu’s English. They always tell us how much fun and how much they learn here. Parents also keep saying how proud they are with the knowledge and improvements their children are making.

Willian Veloso Rocha

Pingu’s English Franchisee in State of São Paulo

Brazil is a huge Market and the preschool english education industry is growing very fast. All our franchisees are happy with the Pingu’s English methodology as well as the operational manuals Liguaphone offers to Unit Licensees. They feel very well assisted.

Ronaldo Vieira

Master Franchisee in State of Sao Paulo

I have being running my own school for 15 years. When I met Pingu’s English, it was love at first sight. Now I am offering the best English Course avaiable to my students and they are loving it as well as their parents. Thank you Pingu’s English!

Giedre Paula

Pingu’s English Franchisee in State of Mato Grosso do Sul

From our first training session in London 2009- from the academic side to customer service -we felt confident and well equipped with the necessary knowledge and skills to be successful Pingu’s English Master Licensees” At the moment, our services to all 23 networked schools across the country are effectively and efficiently backed by Pingu’s English.  No doubt that we see no limit to expand our business to cover 30,000+ schools in the near future!

Nipat Ungpakornkaew

Master Licence Thailand

Our Experience with Pingu’s English has been profitable and positive from the first year. We relied on their professionalism and heritage, their staff is always prompt to assist with the latest trends and ideas on the market. We were looking for a brand who can guarantee us quality and a solid method but at the same time would leave us the freedom and flexibility in order to succeed in our challenging and competitive market like the Italian one. We built Pingu’s English project in Italy by mixing their huge international experience in the English training with our knowledge of the Italian market. All this enabled us to do the right decision for our winning investment. Today we have over 40 Pingu’s English centres and thousands of happy children learning English

Daniele Arboit

Master Franchisee in Italy

We at the British Chamber of Commerce worked with Linguaphone Group to find them a new in-market partner for the Korean market. Throughout the engagement we had with Linguaphone Group, we found them to be passionate about education, supremely professional in their approach to business and both responsive and personable in their interactions with ourselves and Korean partners. Korean investors were attracted to the best-in-class program which Linguaphone Group offers, the strong reputation of the company and the heritage with which it is associated. These are qualities that resonate globally.

British Chamber Korea

 Sean Blakeley, BCCK CEO

Pingu’s English School is not just a school; it is as a second home for my kid. I like it when I see my kid growing and learning in a friendly and safe atmosphere. Most of all, I can see a lot of improvement in his English listening and speaking skills

Piyatida Tudteam

Student's Mother

We love Pingu’s English School because the school gives my son the opportunity to learn and develop different skills, especially English skills. He is excited every time to go to school and is always happy when he comes home.

Sapavoot Preedawipart

Student's Mother

Regarding the teaching method they use a figurative storytelling way of starting the lesson,  trying hard to involve the child and make the them curious about the situation. Tom is very happy to go to Pingu’s English because he perceives the School as a playful moment and not just as a learning moment while at the same time he is learning a new language


Students Mother

Now she is studying at Pingu’s English School, my daughter only wants to talk to me in English and she is always singing the songs.

Cristiane Doimo

Students mother

I knew about Pingu’s English School through a friend. After research about the school, I decided to enroll my daughter and it was one of the best things I could do to her. She loves studying at Pingu’s English and she cannot wait to the day of the class. I also love Pingu's English School, because there she learns by playing and I can see her progress day by day.

Léia Rodrigues

Students mother

Abbas always tells me that Pingu's English is the most fun he has all day. I am very glad that this place makes him feel that way and noticeably develop his language skills too


Students Father